Consumer Behavior, Marketing Strategy, Marketing Analysis, Salesforce Marketing, Marketing Management Introduction to Marketing, Sustainability Marketing, Social and Nonprofit Marketing
Statement of Teaching
In addition to being a productive researcher, I believe that high quality teaching is an essential component of a successful academic career. In 2013, I was the instructor for the Consumer Behavior undergraduate course. I earned an evaluation score of 4.7/5.0, and received a university-wide award for teaching excellence. I have also served in a teaching assistant role for multiple MBA and undergraduate courses such as Creativity, Marketing Strategy, Marketing Analysis, Innovation & Entrepreneurship and Social & Non-Profit Marketing. I will be teaching two sections of Marketing Analysis (BComm.) at the University of British Columbia this year using the case method of instruction and Markstrat simulation. The opportunities to work with students and learn teaching techniques from professors have helped improve my teaching skills and hone my teaching philosophy.
University of British Columbia - Vancouver
Instructor, Buyer Behavior (2013)
Instructor Evaluation Score: 4.7/5.0
Instructor, Marketing Analysis (Upcoming Winter 2015)
Guest Lecturer, Social and Nonprofit Marketing (2010-2014)
Guest Lecturer, Buyer Behavior (2012)
Markstrat Simulation Facilitator, SMEI 3: Marketing and Sales Management (2013-2014)
Certificate, Instructional Skills Workshop (2012)
Teaching Assistant Appointments
University of British Columbia - Vancouver, British Columbia, Canada
Undergraduate (Bachelor of Commerce Hons.)
- Marketing Analysis. Instructors: Ann Stone, Elaine Williamson (2011-14)
- Social and Nonprofit Marketing. Instructor: Charles Weinberg (2010-14)
Graduate (MBA, EMBA)
- Consumer Creativity. Instructor: Darren Dahl (2012-13)
- SMEI 3: Marketing and Sales Management. Instructors: Darren Dahl and Kate White (2013-14)
- Marketing Strategy. Instructor: Tamar Milne (2011, 2013)
- Innovation and Entrepreneurship. Instructor: Paul Cubbon (2013-14)
University of Manitoba - Winnipeg, Manitoba, Canada
Undergraduate (Bachelor of Commerce Hons.)
- Marketing Management. Instructor: Malcolm Smith (2005, 2006).
- Investments. Instructor: Gady Jacoby (2001)
I believe that effective learning is interactive and that a large part of my role as instructor is to facilitate student interaction with three critical stakeholders: the instructor, fellow students and course material. To this end, I design my classes and readings to provide a context to support the critical thinking, active listening, constructive questioning, instructor-to-student and student-to-student interaction that leads to mastery of concepts. As a result, all of my classes depend heavily on reflective discussion and application exercises throughout our class time together.
I feel that creating a safe and respectful learning environment is vital to fostering equity and diversity for all of my students, and ensuring that students with different learning and communication styles all have voices in my classroom. To build and foster this environment, I clearly communicate what is and is not acceptable treatment of fellow students in my classroom. However, I also recognize that the most effective learning does not occur while residing in one’s comfort zone. As such, I seek to foster an open and inquisitive learning environment for my students - a learning environment that encourages students to question what they are being taught, and to not blindly accept the information communicated to them. I encourage and award participation based on the quality of contribution, not quantity; a strategy that provides equal opportunity to those students who are not as comfortable speaking in public, yet requires them to build this necessary skill.
I believe that optimal learning is collaborative. Therefore, my approach to teaching encourages students to collaborate both with me and with their fellow students to achieve content mastery. Through in-class assignments, frequent classroom discussion, and group projects, I encourage students to learn how to effectively communicate their ideas and to listen to the ideas of others. I provide frequent and detailed feedback on these activities to ensure that students have learned the key marketing concepts required for success. Moreover, communication and teamwork skills are vital to success in both life and professional marketing roles, and I believe these skills are built through experience in the classroom. I design my courses to include multiple group projects requiring both oral and written presentations. These projects enable students to learn together, to face and overcome potential conflicts and to communicate their work to their teammates and peers. They are designed not only to build an understanding of content, but also to foster the necessary transferrable skills required to succeed in life and career.