Welcome to my website! I am an Assistant Professor of Marketing at the W.P. Carey School of Business at Arizona State University. My research focuses on understanding how social factors in the environment impact our consumption decisions. I am interested in learning not only how the influence of others affects our consumption choices, but also the way we behave towards other consumers.
Areas of Interest
- Consumer Behavior
- Social Influence
- Impression Management
- Prosocial Behavior
- Social Comparison