Welcome to my website! I am an Assistant Professor of Marketing at the W.P. Carey School of Business at Arizona State University. My research focuses on understanding how social factors in the environment impact our consumption decisions. I am interested in learning not only how the influence of others affects our consumption choices, but also the way we behave towards other consumers. 

Areas of Interest

  • Consumer Behavior
  • Social Influence
  • Impression Management
  • Prosocial Behavior
  • Social Comparison